Expanding Nando’s, The South African Grilled Chicken Company
Number of pages:
18
ABSTRACT:
International expansion can provide many opportunities and threats for any company. This 18 page paper examines the case of Nando’s a company founded in 1987 in South Africa now present in 30 countries. To assess the company the writer performs an in-depth SWOT analysis of Nando’s to assess the strengths, weaknesses, opportunities and threats and then uses this comprehensive expansion to develop a marketing plan for entrance into a new country. The bibliography cites 16 sources.
FILE NAME:
File: TS14_TEintnando.rtf
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